Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition [Andy Sernovitz, Guy Kawasaki, Seth Godin] on *FREE*. Word of Mouth Marketing: How Smart Companies Get People Talking. by Andy Sernovitz Everything You Need To Know. My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth.

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Get Guy to love your product and have him post a rave review on his website. When the rep finds kudos, he should thank the person. Why the cheap shot? I have worked for many years in major gift fundraising, and although I began using social media at the request of a major gift donor, I have been teased by colleagues who insist social media is a silly waste of time.

Nov 15, Yana Kiselyova rated it liked it Shelves: Grace August 30, at 2: Thanks so much, Alan Sernovitz! I highly recommend this book because it was so practical, tactical, and hysterical. But the truth often is. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans.

Discover why some products become huge successes without a penny of promotion–and why some multi-million-dollar advertising campaigns fail to get noticed. But you always pay, every time, forever. The book shakes-up conventional thinking about marketing; those of us used to designing traditional marketing campaigns will profit especially from its wisdom and cutting-edge advice.

Word of Mouth Marketing: How Smart Companies Get People Talking – Andy Sernovitz – Google Books

Janine White August 28, at 3: Just loved this book. I believe that if it required rigorous scientific proof to write a business book, there would be none. Word of Mouth marketing — giving people a reason to talk about your stuff, and making it easier for that conversation to take place. Suite Austin, TX Say who you are. Companies could hire a customer service rep to cruise the Internet looking for kudos and complaints. Marilee Veniegas August 28, at 4: It’s not exactly breaking news or journalism, but it’s something that people will share especially if I get it out right on the release date.


Talker Profile – see image: Word of mouth is as much about customer service as it is about marketing. I simply spend a fortune and buy about sernovtiz likely shoes, try them at home, and return all but one.

Valuable lessons, lists, and reminders for beginning and advanced word-of-mouth marketers alike.

Book Preview: Word of Mouth Marketing by Andy Sernovitz

I am certain nothing has changed since this was first written – the tips and advice in this book will help you build your own tribe on the Internet so check it out. Anndy the positive side, it’s well structured and is motivating. Treat people well; they will do your marketing for you, for free. Feb 16, Alexander Kittilsen rated it really liked it Shelves: You only option is to join the conversation. The focus of the book is how to successfully engage with people and make it easy for them to help you spread your story.

Innovator testimonials can help drive that business shift to help your business grow. Guy Kawasaki blogged about a new book called Word of Mouth Marketing: Will you use love or money? You eat at a good restaurant.


Word of Mouth Marketing: How Smart Companies Get People Talking

We are getting close to the Christmas holiday so I was feeling somewhat compelled to be charitable and back off of the Cluetrain Gang until after the holiday. The Prostate Net, a not-for-profit educational organization, contacted 50, barbers to talk to their clients about prostate cancer detection and prevention. This book is very easy to read, and it lays out very clearly the whole idea of good word of mouth, from why it is important to how to make it work and to measure it.

Narketing Elsewhere google blog search to find a post about QS we didn’t know about. Compile a list or a page or an archive of all the testimonials you can find and then make note of where and when you use them. You mention it to people at the office. You can learn to earn the trust, respect, and recommendation of your customers.

Special thanks to Guy Kawasaki for the first review. David Unleashed December 23, at 7: As a mom, traipsing around to 12 stores with unhappy barefoot kids is not an option. Ok, honestly, I thought most of it was pretty obvious, but apparently others don’t because NO ONE does it well, lots do, but not enough.

While the book is geared towards businesses, I found myself thinking of ways to use the principles to promote the local PTA and other non-profit organizations I volunteer with.

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