CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly. The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong. CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a foundation in key concepts from psychology, sociology, and anthropology with a highly.
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Coneumer you like to tell us about a lower price? The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making.
In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential hlyer, enabling students and professionals alike to master the skills they need to succeed.
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Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. Marketing Research, 10th Edition.
Essentials of Marketing Research. Leadership Lessons From a Chef: Finding Time to Be Great. Editorial Reviews Review Part I: Developing Information about Consumer Behavior. Motivation, Ability, and Opportunity. Exposure, Attention, and Perception. Memory, Knowledge, and Comprehension 5.
: Consumer Behavior eBook: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters: Kindle Store
Attitudes Based on High Effort. Attitudes Based on Low Effort. Problem Recognition and Information Search. Social Influences on Consumer Behavior Household Influences and Social Class Influences. Values, Personality, and Lifestyles. Adoption of, Resistance to, and Diffusion of Innovations. Ethics, Social Responsibility, and the Consumer Society.
Consumerism and Public Policy. Hoyer holds the James L. He received his Ph. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing including miscomprehension, humor, and brand personality.
Hoyer has published more than articles in academic journals, such as the Journal bshavior Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other conusmer and psychology forums.
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Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. I loved the digital version of this textbook. As students, we don’t always take the time to read the hundreds of pages assigned to us so this was perfect. You can run a search for keywords to jump right where you need to go.
It was cheaper for me to purchase a Kindle, which I love, and rent the digital textbook than buying or renting a physical copy which is outrageous. I would highly suggest looking into digital textbooks for renting because you don’t have to worry about return dates either, it just expires when your time is up.
One person found this helpful. College book ordered for daughter. Easy to comprehend, and helps me reinforce what I learn in my class. Each chapter is about 20 pages. And at the end of each chapter, there is a couple paragraphs to summarize the chapter and several review questions. My book did come a little later than I wanted, but still made the delivery window.
Exactly what I was looking for!
Good product, shipped fast. It’s well written, easy to read and understand. I feel like a lot of the information will soon be outdated. See all 23 reviews. Amazon Giveaway allows you to run promotional giveaways in order clnsumer create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Set up a giveaway.
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