The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.
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THE CULTING OF BRANDS: When Customers Become True Believers
I was o with the message that one can “embrace the dark underbelly of marketing,” to an extent and “smartly”and you’ll succeed. Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it.
Lists with This Book. Want to Read saving…. This Is What We Believe 8.
Trivia About The Culting of Br The Best Books of Almost like an early, research-less draft of “the Tipping Point”, the author failed to present any terribly new or relevant information, although some value might be gained by someone who has never taken basic marketing classes, or thought much about the psychology of branding. Cris rated it really liked it Jan 24, Del rated it really liked it Apr 11, Download our Spring Fiction Sampler Now.
Aug 23, John Fredrickson rated it really liked it Shelves: Great business related book with examples related to real cults branss cult like brands.
An intriguing way to think about cult brands; cultibg like Apple make more sense viewed through this lense. Culting Is A Contact Sport 6. I don’t think I like that message It examines the ways that brand loyalty resembles cult membership, presenting both as potential useful and healthy.
The Culting of Brands by Douglas Atkin | : Books
Books of the Week. Atkin, a strategy director cultijg a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way religious cults recruit members—and, he says, that’s a good thing. Who Runs The Cult? Vale la pena leer y volver a leer.
The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin
At first glance, companies like Apple and Nike have little in common with organizations like the Hell’s Angels and the Unification Church. In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to business leaders. The Management Of Deviance Very interesting exploration of the psychological fulfillment experiences of cults and highly successful branding efforts.
Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it.
But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Want to Read Currently Reading Read. Be the first to ask a question about The Culting of Brands.
Nov 10, Margy Levine Young rated it really liked it. Alex rated it really liked it Apr 15, Discover what to read next.
Still reading- so no rating yet.