Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, Close to two decades after its launch, e-Choupal, a well-recognised rural-digital infrastructure network of ITC Ltd, the FMCG, hotels.

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Empower the poor for growth Hindustan Times. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains. These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash choupl, quantity aggregation and transportation.

Please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it choupl a mere trivial mention. Close to two choupao after its launch, e-Choupal, a well-recognised rural-digital infrastructure network of ITC Ltd, the FMCG, hotels, agri-business and information technology conglomerate, will take a new avatar as a mobile phone application.

Its services today reach out to over 4 million farmers growing a range of crops – Soybean, Wheat, Rice, Maize, Coffee, Marine Products and Fruits – in over villages through kiosks across 10 states. Tea prices in the various auction centres in the country increased by 4. Here, further testing is conducted by trained technicians.

Targetting 10 mn farmers in e-choupal network by 2022: ITC

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O by mid; shift to mobile platform, handholding coupal agri-startups key Former Pakistan PM Nawaz Sharif gets 7 years prison term in corruption case Christmas sale: Global award for ITC’s e-choupal Business-standard. Media Corner Contact Us.

ITC e-Choupal 4.O by mid-2019; shift to mobile platform, handholding of agri-startups key

E-Choupal was ITC’s farmer empowerment initiative by providing internet kiosks in villages. These startups will be able to use our platform for providing many services including location specific weather forecasts, crop advisory, quality testing of crops etc to farmers,” S Sivakumar, head, Agri and IT Business, ITC says.

Call of the Countryside India Cgoupal. There is a strategic element to this initiative.

The Model in Action: In the new year, marketers will have to focus on four new essentials. Targetting 10 mn farmers in e-choupal network by Cigarette-FMCG hospitality conglomerate ITC plans to turn e-Choupal into an online aggregator of agricultural services to provide services for farm mechanisation, credit facilities and weather services to farmers. Agricultural marketing in India E-commerce in India.

Targetting 10 mn farmers in e-choupal network by ITC – The Hindu BusinessLine

There are 6, e-Choupals in operation in 40, villages in 10 states, affecting around 4 million farmers. This initiative has enabled farmers to make better choices and offered insights on better farm practices.

Farmers are under choupap compulsion to sell to the company and can choose to sell their produce elsewhere. ITC plans personalised crop management services via e-Choupal 3. This page was last edited on 5 Aprilat Back to Press Reports. To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager.

The e-Choupal model creates a significant two-way multi-dimensional channel, which can efficiently carry products and services into and out of rural Chopal, while recovering the associated costs through agri-sourcing led efficiencies,” the company states.


ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply fhoupal aimed at delivering value to its customers around the world on a sustainable basis. The New Year heralds an election season marked by yearning, anger, uncertainty — and above all, hope.

Sluggish reforms hit e-choupal expansion: In its next phase — the ITC e-Choupal 4.

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Today, Singh attends sessions at the Choupal Pradarshan Khet, chkupal offers further training on the latest farming techniques. This helps farmers improve ltc quality of their products, and helps in obtaining a better price. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.

Previous Story Good news for farmers! This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends. Complementing this digital infrastructure is Choupal Pradarshan Khet – customised agri-extension services, demonstration plots and training programmes that promote best practices and assist farmers to diversify crop portfolios.

Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village. Please Email the Editor.

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