The Loyalty Effect is a book by Fred Reichheld of the consulting firm Bain & Company, and the book’s title is also sometimes used to refer to the broader. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to.
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
I read this book because in my job, I deal with customer loyalty. How do we create loyal customers? What can we do to earn their loyalty?
This book went into that and much more. The book took a few Account Options Sign in.
The Loyalty Effect (book) – Wikipedia
Because of this connection, Reichheld argues, there is enormous potential for My library Help Advanced Book Search. Because of this connection, Reichheld argues, there is enormous potential for improving a company’s performance by increasing customer, investor, and employee loyalty.
Reichheld’s research demonstrates that loyalty drives profits in direct and quantifiable ways through its impact on growth, learning, and productivity. In addition, loyalty generates a spiritual energy that powers the value creation process that is at the heart of sustained business success.
In many industries, loyalty explains the differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage.
Other editions – View all The Loyalty Effect: ReichheldThomas Teal No preview available – ReichheldFrederick F. References to this book Commitment in the Workplace: Theory, Research, and Application John P.
MeyerNatalie J. Allen Limited preview – Firms, Regions, and Innovation Philip N. CookeKevin Morgan No preview available – Frederiick in the Workplace: