About the Author. Rédacteur en chef du magazine Wired, Chris Anderson est un des penseurs de la nouvelle économie de l’ère numérique. Avant de prendre la. La Longue Traîne: Comment Internet a bouleversé les lois du commerce Chris Anderson is Editor-in-Chief of Wired magazine, a position he’s held since Buy La longue traine by Chris Anderson from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £
|Published (Last):||26 October 2008|
|PDF File Size:||8.4 Mb|
|ePub File Size:||18.93 Mb|
|Price:||Free* [*Free Regsitration Required]|
They used a theoretical model to show how a reduction in search costs will affect the concentration in product sales. When the cost of inventory storage and distribution fall, a wide range of products become available.
In business, the term long tail is applied to rank-size distributions or rank-frequency distributions primarily of popularitywhich often form power laws and are thus long-tailed distributions in the statistical sense.
AmazonGlobal Ship Orders Internationally. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. Some relevant forms of these new production chrie are:. Anderson states the book got good reviews, but didn’t have much commercial success.
Amazon Restaurants Food delivery from local restaurants. It’s a business strategy that is essential to a company’s successful future.
Long tail – Wikipedia
This has led some [ who? Using R for Introductory Statistics. Television is a good example of this: Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Amazon Rapids Fun stories for kids on the go. United Nations Capital Development Fund. In following a long-tailed innovation strategy, the company is using the model to tap into a large group of users that are in the low-intensity area of the distribution. For example, a small website that focuses on niches of content can be threatened by a larger website which has a variety of information such as Yahoo Web content.
Most widely held works by Chris Anderson. These factors have been transformed by easy and cheap web site software and the spread of RSS. Smith  finds that the long tail has grown longer over time, with niche books accounting for a larger share of total sales.
Chris Anderson, bestselling author of The Long Tail, explains how this is happening: In his Wired article Anderson opens with an anecdote about creating a niche market for books on Amazon. Prentice Hall,p. As opposed to e-tailers, micro-finance is a distinctly low technology business. This documentary uncovers shocking evidence of in-home privacy, increased utility bills, health risks such as cancer, environmental harm, fires, and unprecedented hacking vulnerability, while lighting the path toward solutions.
The long-tail distribution applies at a given point in time, but over time the relative popularity of the sales of the individual products will change. The opportunities that arise because of the long tail greatly affect society’s cultures because suppliers have unlimited capabilities due to infinite storage and demands that were unable to be met prior to the long tail are realized.
Thus, the primary value of the internet to consumers comes from releasing new sources of value by providing access to products in the long tail.
Details inside the book.
La longue traine : quand vendre moins, c’est vendre plus
In addition, their new methodology finds that, while the widely used power laws are a good first approximation for the rank-sales relationship, the slope may not be constant for all book ranks, with the slope becoming progressively steeper for more obscure books.
Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital – the world of bits. Anderson and Shirky refer to frequency-rank relations, whereas the Gutenberg—Richter law and the Zipf’s law are probability distributions.
Take back your power Visual 8 editions published in in English and held by WorldCat member libraries worldwide Utilities around the world are racing to install smart utility meters, which are emerging as anything but smart. Write a customer review. Given enough choice, a large population of customers, and negligible stocking and distribution costs, the selection and buying pattern of the population results in the demand across products having a power law distribution or Pareto distribution.
At the end of the lohgue tail, the conventional profit-making business model ceases to exist; instead, people tend to come up with products for varied reasons like expression rather than monetary benefit. This can, in turn, have the effect of reducing demand for the most popular products.
Follow the Author
The demand-side factors that lead to the long tail can be amplified by the “networks of products” which are created by hyperlinked recommendations across products. This page was last edited on 29 Decemberat If the 20th century was about hits, the 21st will be equally about niches.
The next industrial revolution is on its way. Therefore, in these latter cases “tails” correspond to large-intensity events such as large earthquakes and most popular words, who dominate the distributions.
Olngue later extended it into the book The Long Tail: Examples of behaviors that exhibit long-tailed distribution are the occurrence of certain words in a anserson language, the income distribution of a business or the intensity of earthquakes see: Chang wei li lun: In the twenty-first century, Free is more than just a promotional gimmick: An analysis based on this pure fashion model  indicates that, even for digital retailers, the optimal inventory may in many cases be less than the millions of items that they can potentially offer.
Alexa Actionable Analytics for the Web. Given the diminishing cost of communication and information sharing by analogy to the low cost of storage and distribution, in the case of e-tailerslong-tailed user driven innovation will gain importance for businesses.
Looked at from the producers’ side, the long tail snderson made possible a flowering of creativity across all fields of human longe. The observation of such a distribution often points to specific kinds of mechanisms, and can often indicate a deep connection with other, seemingly unrelated systems.
Applied Probability and Queues. Shopbop Designer Fashion Brands. A study by Anita Elberseprofessor of business administration at Harvard Business Schoolcalls the long tail theory into question, citing sales data which shows that the Web magnifies the importance of blockbuster hits. Smithwho first used a log-linear curve on an XY graph to describe the relationship between Amazon. Where inventory storage and distribution costs are insignificant, it becomes lohgue viable to sell relatively unpopular products; however, when storage and distribution costs are high, only the most popular products can be sold.